Back to Blog

Keep on Top of your To-Do List With

Phantom’s Slick New Comment.

Ads that blend seamlessly with the content of a website or app

Eric Gilmore

Feb 28, 2024

Native advertising has become a popular form of advertising in recent years, but what exactly is it and how does it work? To understand this, we need to decode the algorithm behind it.\r\rNative advertising is a type of advertising that blends in with the content of the platform it is on. For example, a sponsored post on Instagram that looks like a regular post from an influencer. The goal of native advertising is to make the advertisement feel less intrusive and more natural to the user.\r\rThe algorithm behind native advertising involves a few key components. First, it requires a deep understanding of the target audience. Advertisers need to know what their audience is interested in and what type of content they engage with. This allows them to create advertisements that are relevant and interesting to the user.\r\rSecond, native advertising relies heavily on data and analytics. Advertisers need to track the performance of their advertisements and make adjustments based on the data. This includes monitoring engagement rates, click-through rates, and conversion rates.\r\rFinally, native advertising requires a strong partnership between the advertiser and the platform. The platform needs to provide the advertiser with the tools and resources they need to create effective advertisements. This includes access to data and analytics, as well as the ability to customize the advertisement to fit the platform.\r\rIn conclusion, decoding the algorithm behind native advertising requires a deep understanding of the target audience, data and analytics, and a strong partnership between the advertiser and the platform. By understanding these key components, advertisers can create effective native advertisements that feel natural and engaging to the user.

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

Start your
7-day free trial

Get started now

Copyright ©2025 Creative Automatic

Start your
7-day free trial

Get started now

Copyright ©2025 Creative Automatic

Start your
7-day free trial

Get started now

Copyright ©2025 Creative Automatic