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The process of selecting specific audience segments or demographics to display ads to

Eric Gilmore

Feb 24, 2024

As gamers, we all know the importance of having a good aim. Whether it's in first-person shooters or strategy games, being able to accurately target your opponents can make all the difference between winning and losing. But did you know that the science of targeting goes beyond just gaming?\r\rIn fact, the principles of targeting can be applied to many areas of life, from sports to business to everyday tasks. The key is to understand the science behind it and how to maximize your aim.\r\rOne important factor in targeting is hand-eye coordination. This is the ability of your brain to process visual information and translate it into physical movements. To improve your hand-eye coordination, you can practice exercises such as juggling or playing catch.\r\rAnother factor is reaction time. This is the time it takes for your brain to process information and send signals to your muscles to react. To improve your reaction time, you can practice exercises such as playing fast-paced games or doing reaction drills.\r\rFinally, focus and concentration are crucial for targeting. This means being able to block out distractions and stay focused on your target. To improve your focus and concentration, you can practice mindfulness techniques such as meditation or deep breathing exercises.\r\rBy understanding the science of targeting and practicing these skills, you can improve your aim not just in gaming, but in all areas of life. So next time you're playing your favorite game or trying to hit a target in real life, remember to maximize your aim by applying these principles.

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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