As an advertiser, you want to make sure that your ads are being seen by as many people as possible. But how do you know if your ads are actually being viewed? This is where viewability metrics come in.\r\rViewability metrics measure the percentage of an ad that is actually visible on a user's screen. This includes factors such as the ad's position on the page, the size of the ad, and whether the user has scrolled past it. By tracking these metrics, advertisers can get a better understanding of how many of their ad impressions are actually being seen by users.\r\rSo how can you maximize your ad impressions using viewability metrics? Here are a few tips:\r\r1. Choose the right ad format: Certain ad formats, such as in-stream video ads, tend to have higher viewability rates than others. Consider using these formats to increase the chances that your ads will be seen.\r\r2. Optimize your ad placement: Placing your ads in high-visibility areas of the page, such as above the fold, can increase their viewability. You can also use tools like heat maps to identify the most effective ad placements.\r\r3. Monitor your metrics: Keep a close eye on your viewability metrics to identify any issues that may be affecting your ad performance. For example, if you notice that your ads are frequently being placed in low-visibility areas, you may need to adjust your ad placement strategy.\r\rBy focusing on viewability metrics, you can ensure that your ads are being seen by the right people at the right time. This can help you maximize your ad impressions and get the most out of your advertising budget.