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Targeting ads to users within a specific geographic area

Eric Gilmore

Mar 20, 2024

Geofencing 101: A Comprehensive Guide to Location-Based Technology\r\rGeofencing is a location-based technology that allows businesses to create virtual boundaries around a specific geographic area. This technology is used to trigger actions or notifications when a user enters or exits a designated area. Geofencing is becoming increasingly popular among businesses as it provides a way to engage with customers in a more personalized and targeted way.\r\rGeofencing technology works by using GPS, Wi-Fi, or cellular data to determine a user's location. Once a user enters or exits a designated area, the geofencing technology sends a notification or triggers an action. For example, a retail store can use geofencing to send a notification to a customer's phone when they enter the store, offering them a discount or a special promotion.\r\rGeofencing technology can be used in a variety of industries, including retail, hospitality, healthcare, and transportation. In the retail industry, geofencing can be used to send personalized offers to customers based on their location. In the hospitality industry, geofencing can be used to send notifications to guests when they arrive at the hotel, providing them with information about their room and amenities.\r\rGeofencing technology also has the potential to improve safety and security. For example, schools can use geofencing to monitor the location of students and ensure they are safe on campus. Similarly, transportation companies can use geofencing to track the location of their vehicles and ensure they are operating within designated areas.\r\rIn conclusion, geofencing technology is a powerful tool that can be used to engage with customers in a more personalized and targeted way. It has the potential to improve safety and security in a variety of industries and is becoming increasingly popular among businesses. If you're interested in implementing geofencing technology in your business, it's important to work with a reputable provider and ensure you have a clear understanding of how the technology works.

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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