Back to Blog

Keep on Top of your To-Do List With

Phantom’s Slick New Comment.

The portion of a webpage that is visible without scrolling

Eric Gilmore

Mar 1, 2024

In today's digital age, attention spans are shorter than ever. With so much content available online, it's important to make sure your website's above the fold content stands out and grabs the attention of your audience.\r\rAbove the fold content refers to the content that is visible on a website without having to scroll down. This is the first thing that visitors see when they land on your website, so it's crucial to make a good first impression.\r\rHere are some tips to make your above the fold content stand out:\r\r1. Use eye-catching visuals: Use high-quality images or videos that are relevant to your brand and message. Make sure they are visually appealing and grab the attention of your audience.\r\r2. Keep it simple: Don't overload your above the fold content with too much information. Keep it simple and concise, with a clear message that is easy to understand.\r\r3. Use contrasting colors: Use contrasting colors to make your text and visuals stand out. This will help draw attention to your content and make it more visually appealing.\r\r4. Use a clear call-to-action: Make sure your above the fold content includes a clear call-to-action that tells your audience what you want them to do next. This could be signing up for a newsletter, making a purchase, or contacting you for more information.\r\rBy following these tips, you can make sure your above the fold content stands out and grabs the attention of your audience. Remember, first impressions are everything, so make sure your website's above the fold content is visually appealing, easy to understand, and includes a clear call-to-action.

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

Start your
7-day free trial

Get started now

Copyright ©2025 Creative Automatic

Start your
7-day free trial

Get started now

Copyright ©2025 Creative Automatic

Start your
7-day free trial

Get started now

Copyright ©2025 Creative Automatic