Interactive advertising has become an integral part of the digital marketing landscape. With the rise of online advertising, it has become essential for advertisers to follow certain standards to ensure that their ads are effective and compliant with industry regulations. This is where the Interactive Advertising Bureau (IAB) comes in.\r\rThe IAB is a global trade association that sets standards for digital advertising. It provides guidelines for ad formats, ad placement, and ad measurement, among other things. The IAB's standards are designed to ensure that ads are delivered in a way that is user-friendly, non-intrusive, and effective.\r\rOne of the key benefits of following IAB standards is that it helps to improve the user experience. By adhering to guidelines for ad placement and format, advertisers can ensure that their ads are not disruptive or annoying to users. This can help to improve engagement and ultimately drive better results.\r\rAnother benefit of following IAB standards is that it helps to ensure compliance with industry regulations. The IAB works closely with regulatory bodies to ensure that its standards are in line with legal requirements. By following these standards, advertisers can avoid potential legal issues and protect their brand reputation.\r\rOverall, the IAB's standards are an essential tool for advertisers looking to succeed in the digital advertising space. By following these guidelines, advertisers can improve the user experience, drive better results, and ensure compliance with industry regulations.