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Phantom’s Slick New Comment.

An ad that automatically customizes its content based on the user's characteristics or behavior

Eric Gilmore

Mar 3, 2024

Are you tired of running the same old ad campaigns that yield lackluster results? It's time to step up your game with dynamic ad technology. \r\rDynamic ad technology allows you to create personalized ads that are tailored to each individual user. By using data such as browsing history, search queries, and demographics, dynamic ads can be customized to show the most relevant products or services to each user. \r\rBut how does it work? Dynamic ad technology uses a combination of machine learning algorithms and real-time bidding to determine which ad to show to each user. This means that the ad shown to one user may be completely different from the ad shown to another user, even if they are both visiting the same website. \r\rThe benefits of dynamic ad technology are clear. By showing personalized ads, you can increase the likelihood of a user clicking on your ad and making a purchase. This can lead to higher conversion rates and a better return on investment for your ad campaigns. \r\rSo, how can you start using dynamic ad technology? First, you'll need to work with an ad platform that offers this feature. Many popular platforms such as Google Ads and Facebook Ads offer dynamic ad options. From there, you'll need to set up your ad campaigns and determine the data points that will be used to personalize your ads. \r\rIn conclusion, dynamic ad technology is a powerful tool that can help you maximize the effectiveness of your ad campaigns. By creating personalized ads, you can increase the likelihood of a user clicking on your ad and making a purchase. So, why not give it a try and see how it can benefit your business?

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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