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Return on Investment, a measure of the

Eric Gilmore

Mar 3, 2024

ROI, or Return on Investment, is a crucial metric for any business or individual looking to make smart financial decisions. Simply put, ROI measures the amount of return you receive on an investment relative to the cost of that investment. Understanding ROI can help you make informed decisions about where to allocate your resources and how to maximize your returns.\r\rTo calculate ROI, you need to know two things: the cost of your investment and the return you received from that investment. Let's say you invested $10,000 in a stock and sold it a year later for $12,000. Your return on investment would be ($12,000 - $10,000) / $10,000, or 20%. This means that for every dollar you invested, you received a return of 20 cents.\r\rROI can be used to evaluate the success of any investment, whether it's a stock, a marketing campaign, or a new piece of equipment for your business. By comparing the ROI of different investments, you can determine which ones are worth pursuing and which ones are not.\r\rIt's important to note that ROI is not the only factor to consider when making investment decisions. You also need to consider the risks involved, the time horizon of the investment, and your overall financial goals. However, understanding ROI is a crucial first step in making informed financial decisions.\r\rIn conclusion, maximizing your returns requires a nerdy understanding of ROI. By calculating and comparing the ROI of different investments, you can make informed decisions about where to allocate your resources and how to achieve your financial goals. So, get nerdy and start maximizing your returns today!

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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