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The total number of unique users exposed to an ad within a specific time period

Eric Gilmore

Mar 11, 2024

In the digital world, input and output are two essential concepts that are crucial for any device or system to function properly. Input refers to the data or information that is entered into a device or system, while output refers to the results or information that is produced by the device or system.\r\rAs technology continues to advance, the ways in which we interact with devices and systems are constantly evolving. From touchscreens to voice recognition, the methods of input and output are becoming more intuitive and user-friendly.\r\rHowever, for those of us who are self-proclaimed nerds, the exploration of input and output goes beyond just the practical applications. We are fascinated by the inner workings of these systems and the ways in which they process and manipulate data.\r\rFor example, have you ever stopped to think about how a keyboard translates your keystrokes into letters on a screen? Or how a printer takes digital information and turns it into a physical document?\r\rThese are just a few examples of the complex processes that occur behind the scenes in the digital world. As we continue to push the boundaries of technology, the possibilities for input and output are endless.\r\rSo, whether you're a tech enthusiast or just curious about the inner workings of the digital world, take a moment to appreciate the importance of input and output in our daily lives. Who knows, you may just discover a new passion for the nerdy exploration of technology.

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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