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An ad format that displays multiple images or videos in a single ad unit
Eric Gilmore
Apr 18, 2024
Are you tired of the same old advertising techniques that just don't seem to be getting the results you want? It's time to rev up your advertising game with carousel ads! \r\rCarousel ads are a type of Facebook and Instagram ad that allows you to showcase multiple images or videos in a single ad unit. This means you can tell a more complete story about your product or service, and engage your audience in a more dynamic way. \r\rBut how do you create a successful carousel ad? Here are some tips: \r\r1. Use high-quality visuals: Your images or videos should be eye-catching and visually appealing. Make sure they are high-resolution and well-lit. \r\r2. Tell a story: Use the carousel format to tell a story about your product or service. Start with an attention-grabbing image or video, and then use the subsequent slides to provide more information or showcase different features. \r\r3. Keep it concise: While you want to tell a story, you also don't want to overwhelm your audience with too much information. Keep your text brief and to the point. \r\r4. Use a call-to-action: Make sure you include a clear call-to-action in your carousel ad. This could be anything from "Shop Now" to "Learn More." \r\rBy following these tips, you can create carousel ads that are sure to grab your audience's attention and drive results for your business. So why not give it a try and rev up your advertising game today?
Eric Gilmore
Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.
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