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The process of displaying different ads in a campaign to optimize performance

Eric Gilmore

Mar 11, 2024

Are you tired of running the same old ads over and over again? Do you want to take your advertising strategy to the next level? Look no further than ad rotation.\r\rAd rotation is a powerful tool that allows you to display multiple ads in the same ad space. By rotating your ads, you can test different messaging, images, and calls to action to see what resonates best with your audience.\r\rBut how do you get started with ad rotation? That's where our Ultimate Guide comes in. We'll walk you through the basics of ad rotation, including how to set it up in Google Ads and Facebook Ads. We'll also share tips for creating effective ads and tracking your results.\r\rOne key benefit of ad rotation is that it can help you avoid ad fatigue. When people see the same ad over and over again, they may start to tune it out. By rotating your ads, you can keep your audience engaged and interested in your brand.\r\rAnother benefit of ad rotation is that it can help you optimize your ad spend. By testing different ads, you can identify which ones are driving the most clicks and conversions. This allows you to allocate your budget more effectively and get the most bang for your buck.\r\rSo if you're ready to revolutionize your advertising strategy, give ad rotation a try. Check out our Ultimate Guide to get started today.

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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