Real-time bidding (RTB) is revolutionizing the advertising industry by allowing advertisers to bid on ad space in real-time. This means that advertisers can target specific audiences and bid on ad space based on the value of that audience. Programmatic buying is the process of using algorithms to automate the buying and selling of ad space. This allows advertisers to reach their target audience more efficiently and effectively.\r\rProgrammatic buying has become increasingly popular in recent years, with more and more advertisers using it to reach their target audience. The process involves using data to target specific audiences and then bidding on ad space in real-time. This means that advertisers can reach their target audience more efficiently and effectively.\r\rReal-time bidding is a key component of programmatic buying. It allows advertisers to bid on ad space in real-time, based on the value of that audience. This means that advertisers can target specific audiences and bid on ad space based on the value of that audience. This allows advertisers to reach their target audience more efficiently and effectively.\r\rOverall, real-time bidding and programmatic buying are revolutionizing the advertising industry. They allow advertisers to reach their target audience more efficiently and effectively, which can lead to increased sales and revenue. As technology continues to advance, we can expect to see even more innovation in the advertising industry.