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The percentage of users who leave a website after viewing only one page

Eric Gilmore

May 5, 2024

As a website owner, you want your visitors to stay on your site for as long as possible. However, if you notice that your bounce rate is high, it means that visitors are leaving your site after only viewing one page. This can be frustrating, but there are ways to lower your website's bounce rate.\r\rFirst, make sure that your website is easy to navigate. Visitors should be able to find what they are looking for quickly and easily. If your website is cluttered or confusing, visitors will likely leave without exploring further.\r\rSecond, make sure that your website is mobile-friendly. With more and more people accessing the internet on their mobile devices, it's important that your website is optimized for mobile viewing. If your website is not mobile-friendly, visitors may leave because it's difficult to navigate on their device.\r\rThird, make sure that your website loads quickly. Visitors are impatient and will leave if your website takes too long to load. You can improve your website's loading speed by optimizing images, using a content delivery network, and minimizing the use of plugins.\r\rFinally, make sure that your website's content is engaging and relevant. Visitors will stay on your site if they find your content interesting and informative. Make sure that your content is up-to-date and that it provides value to your visitors.\r\rIn conclusion, lowering your website's bounce rate requires a combination of good design, mobile optimization, fast loading speed, and engaging content. By implementing these tips, you can keep visitors on your site longer and increase the chances of converting them into customers.

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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