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The process of ensuring that ads are delivered in a brand-safe environment and comply with industry standards

Eric Gilmore

Mar 18, 2024

Are you tired of wasting your advertising budget on fraudulent clicks and impressions? Ad verification may be the solution you need to save your campaigns.\r\rAd verification is the process of ensuring that your ads are being displayed on legitimate websites and seen by real people. This helps to prevent ad fraud, which can cost advertisers billions of dollars each year.\r\rBy using ad verification tools, you can identify and block fraudulent traffic, such as bots and click farms, before it can harm your campaigns. This not only saves you money, but also ensures that your ads are being seen by your target audience.\r\rIn addition to preventing ad fraud, ad verification can also help to improve the overall performance of your campaigns. By identifying which placements and publishers are driving the most engagement and conversions, you can optimize your ad spend and maximize your ROI.\r\rSo if you're tired of wasting your advertising budget on fraudulent clicks and impressions, consider implementing ad verification into your campaigns. It may just be the solution you need to save your budget and drive better results.

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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Copyright ©2025 Creative Automatic