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The visual or textual components of an ad, including images, videos, and ad copy

Eric Gilmore

May 4, 2024

In today's digital age, advertising has become more important than ever before. With so many businesses vying for the attention of potential customers, it's essential to create ads that stand out from the crowd. But how do you do that? How do you create eye-catching ads that convert?\r\rThe answer lies in unleashing the power of ad creative. Ad creative refers to the visual and textual elements of an ad that make it unique and memorable. It's what sets your ad apart from the rest and makes it more likely to convert.\r\rSo, how do you create ad creative that works? Here are a few tips:\r\r1. Know your audience: Before you start creating your ad, you need to know who you're targeting. What are their interests, pain points, and motivations? Use this information to create ad creative that speaks directly to them.\r\r2. Keep it simple: Your ad should be easy to understand and visually appealing. Avoid cluttering your ad with too much text or too many images. Instead, focus on one clear message and one eye-catching image.\r\r3. Use color and contrast: Color and contrast can be powerful tools in creating eye-catching ads. Use bold, contrasting colors to draw attention to your ad and make it stand out.\r\r4. Test and iterate: Don't be afraid to test different ad creative to see what works best. Use A/B testing to compare different versions of your ad and iterate based on the results.\r\rBy unleashing the power of ad creative, you can create ads that not only catch the eye but also convert. So, take the time to create ad creative that speaks to your audience, keeps it simple, uses color and contrast, and is tested and iterated upon. With these tips, you'll be well on your way to creating ads that stand out from the crowd.

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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