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Information collected from various sources, such as user behavior, demographics, or purchase history

Eric Gilmore

Feb 23, 2024

Data is everywhere. From the moment we wake up and check our phones to the time we go to bed and track our sleep, we are constantly generating and consuming data. But what happens to all this data? How is it processed and used to make decisions?\r\rThe answer lies in the concept of input and output. Input refers to the data that is collected and fed into a system, while output is the result of processing that data. In other words, input is the fuel that powers the engine of data analysis, and output is the end product that drives decision-making.\r\rTo truly unleash the power of data, we need to understand the intricacies of input and output. This means delving into the nerdy details of data collection, storage, and analysis. It means exploring the different types of input, such as structured and unstructured data, and understanding how to clean and preprocess that data for analysis.\r\rIt also means understanding the different types of output, such as descriptive, predictive, and prescriptive analytics. Descriptive analytics provides a snapshot of what has happened in the past, while predictive analytics uses historical data to make predictions about the future. Prescriptive analytics takes things a step further by recommending actions based on those predictions.\r\rBy mastering the art of input and output, we can unlock the full potential of data. We can use it to make better decisions, improve processes, and drive innovation. So let's embrace our inner nerds and dive deep into the world of data input and output. The possibilities are endless.

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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