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The visual and textual elements of an ad, including images, videos, headlines, and ad copy

Eric Gilmore

Mar 1, 2024

Are you feeling stuck in a creative rut? Do you find yourself struggling to come up with new ideas or solutions to problems? It's time to unleash your inner creative genius! And don't worry, you don't have to be a natural-born artist or writer to tap into your creativity.\r\rHere are some nerdy tips to boost your brainpower and unlock your creative potential:\r\r1. Exercise your brain: Just like your body needs physical exercise to stay healthy, your brain needs mental exercise to stay sharp. Try puzzles, brain teasers, or even learning a new language to challenge your mind.\r\r2. Get inspired: Surround yourself with things that inspire you. Whether it's art, music, or nature, find what sparks your creativity and make it a part of your daily routine.\r\r3. Take breaks: Sometimes the best ideas come when you're not actively trying to think of them. Take breaks throughout the day to let your mind wander and recharge.\r\r4. Collaborate: Two heads are better than one! Collaborating with others can bring fresh perspectives and ideas to the table.\r\r5. Embrace failure: Don't be afraid to fail. Failure is a natural part of the creative process and can lead to new insights and breakthroughs.\r\rRemember, creativity is not just for the "artsy" types. Everyone has the potential to be creative in their own way. So go ahead, unleash your inner creative genius and see where it takes you!

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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