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The practice of selecting specific criteria to determine where ads will be displayed
Eric Gilmore
Apr 22, 2024
Ad targeting is a powerful tool that can help businesses reach their ideal audience with precision. By using data and analytics, businesses can identify the demographics, interests, and behaviors of their target audience and create ads that are tailored to their specific needs and preferences.\r\rOne of the key benefits of ad targeting is that it allows businesses to maximize their advertising budget by only showing their ads to people who are most likely to be interested in their products or services. This not only increases the effectiveness of the ad campaign but also helps to reduce wasted ad spend.\r\rAnother advantage of ad targeting is that it allows businesses to create more personalized and relevant ads. By understanding the needs and preferences of their target audience, businesses can create ads that speak directly to their interests and motivations, increasing the likelihood of engagement and conversion.\r\rOverall, ad targeting is a powerful tool that can help businesses unlock the full potential of their advertising campaigns. By reaching their ideal audience with precision, businesses can increase the effectiveness of their ads, reduce wasted ad spend, and ultimately drive more conversions and revenue.
Eric Gilmore
Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.
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