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Eric Gilmore

Feb 25, 2024

Unlocking the Power of Ad Inventory: Maximizing Your Revenue Potential\r\rAs a publisher or website owner, you know that ad inventory is a valuable asset. But are you maximizing its potential to generate revenue? Here are some tips to help you unlock the power of your ad inventory and increase your earnings.\r\r1. Diversify your ad formats: Don't rely solely on traditional banner ads. Experiment with different ad formats such as native ads, video ads, and sponsored content. This will not only increase your revenue potential but also provide a better user experience for your audience.\r\r2. Optimize your ad placements: The placement of your ads can have a significant impact on their performance. Test different positions on your website to find the optimal placement for each ad format.\r\r3. Use programmatic advertising: Programmatic advertising allows you to sell your ad inventory in real-time auctions, maximizing your revenue potential. It also provides more targeted and relevant ads for your audience.\r\r4. Leverage data: Use data to understand your audience's behavior and preferences. This will help you create more targeted ad campaigns and increase engagement and revenue.\r\r5. Partner with the right advertisers: Choose advertisers that align with your brand and audience. This will not only increase the effectiveness of your ads but also improve the user experience on your website.\r\rBy implementing these strategies, you can unlock the power of your ad inventory and maximize your revenue potential. Remember to continually test and optimize your ad campaigns to ensure the best results.

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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