Back to Blog

Keep on Top of your To-Do List With

Phantom’s Slick New Comment.

Code that is placed on a website to display ads from an ad server

Eric Gilmore

Feb 18, 2024

Ad tags are a powerful tool that can help boost your online advertising strategy. They are snippets of code that are placed on your website or in your ad campaigns to track user behavior and provide valuable insights into your audience. By unlocking the power of ad tags, you can gain a deeper understanding of your customers and optimize your advertising efforts for maximum impact.\r\rOne of the key benefits of ad tags is that they allow you to track user behavior across multiple channels. This means that you can see how users interact with your ads on different platforms, such as social media, search engines, and display networks. By analyzing this data, you can identify which channels are driving the most traffic and conversions, and adjust your advertising budget accordingly.\r\rAd tags also provide valuable insights into user demographics and interests. By tracking user behavior on your website, you can see which pages are most popular, which products or services are most in demand, and which types of content resonate with your audience. This information can help you create more targeted and effective ad campaigns that speak directly to your customers' needs and interests.\r\rFinally, ad tags can help you measure the success of your advertising campaigns. By tracking key metrics such as click-through rates, conversion rates, and cost per acquisition, you can see which campaigns are delivering the best results and adjust your strategy accordingly. This can help you optimize your advertising budget and maximize your return on investment.\r\rIn conclusion, ad tags are a powerful tool that can help you unlock the full potential of your online advertising strategy. By tracking user behavior, identifying audience demographics and interests, and measuring campaign success, you can create more targeted and effective ad campaigns that drive traffic, conversions, and revenue. So if you're not already using ad tags, now is the time to start!

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

Start your
7-day free trial

Get started now

Copyright ©2025 Creative Automatic

Start your
7-day free trial

Get started now

Copyright ©2025 Creative Automatic

Start your
7-day free trial

Get started now

Copyright ©2025 Creative Automatic