As marketers, we all know the importance of reaching the right audience with our messaging. But how do we ensure that our ads are being seen by the people who are most likely to convert? That's where custom audiences come in.\r\rCustom audiences allow us to target specific groups of people based on their behavior, interests, and demographics. By creating a custom audience, we can ensure that our ads are being shown to people who are most likely to be interested in our product or service.\r\rBut how do we create a custom audience? It all starts with data. We can use data from our website, social media channels, and other sources to create a list of people who have interacted with our brand in some way. From there, we can use that list to create a custom audience that we can target with our ads.\r\rBut it's not just about creating a custom audience. We also need to make sure that our messaging is tailored to that audience. We need to speak to their interests and pain points, and offer a solution that resonates with them.\r\rCustom audiences are a powerful tool for targeted marketing, but they require a bit of nerdy know-how to get right. By unlocking the power of custom audiences, we can ensure that our ads are being seen by the right people, at the right time, with the right message.