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User interaction with an ad, such as clicks, shares, or time spent

Eric Gilmore

Apr 22, 2024

Unlocking the Science of Engagement: A Deep Dive into the Psychology of Human Interaction\r\rEngagement is a crucial aspect of human interaction. Whether it's in personal relationships, business dealings, or social interactions, engagement is what keeps us connected and invested in the people and things around us. But what exactly is engagement, and how can we understand it better?\r\rTo answer these questions, we need to take a deep dive into the psychology of human interaction. Engagement is a complex phenomenon that involves a range of cognitive, emotional, and behavioral processes. At its core, engagement is about creating a sense of connection and involvement between people.\r\rOne key factor in engagement is attention. When we engage with something or someone, we are giving them our attention and focusing on them. This can be a conscious or unconscious process, but it's essential for creating a sense of connection and involvement.\r\rAnother important factor in engagement is emotion. When we engage with something or someone, we are often experiencing a range of emotions, from excitement and joy to frustration and anger. These emotions can be positive or negative, but they are always a part of the engagement process.\r\rFinally, engagement is also about behavior. When we engage with something or someone, we are often taking action, whether it's talking, listening, or participating in an activity. This behavior is what creates the sense of connection and involvement that is so important for engagement.\r\rUnderstanding the psychology of engagement can help us to create more meaningful and effective interactions with others. By paying attention to our own attention, emotions, and behavior, we can become more engaged and connected with the people and things around us. And by understanding the psychology of engagement in others, we can better communicate and connect with them, building stronger relationships and achieving greater success in our personal and professional lives.

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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