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The measurement of whether an ad is actually visible to a user

Eric Gilmore

Apr 2, 2024

Unlocking the Secret to Boosting Ad Viewability: Tips and Tricks\r\rAs an advertiser, you want your ads to be seen by as many people as possible. However, with the rise of ad blockers and the increasing amount of content online, it can be challenging to ensure that your ads are being viewed. That's why it's essential to understand the secret to boosting ad viewability.\r\rOne of the most critical factors in ad viewability is placement. You want to make sure that your ads are placed in areas where they are most likely to be seen. This means avoiding areas of the page that are less likely to be viewed, such as the footer or sidebar. Instead, focus on placing your ads in the main content area of the page, where users are more likely to engage with them.\r\rAnother important factor is ad format. Different ad formats have different viewability rates, so it's essential to choose the right format for your campaign. For example, video ads tend to have higher viewability rates than display ads, but they also require more resources to produce.\r\rFinally, it's crucial to optimize your ads for mobile devices. With more and more people accessing the internet on their smartphones and tablets, it's essential to ensure that your ads are mobile-friendly. This means using responsive design and avoiding large file sizes that can slow down page load times.\r\rIn conclusion, boosting ad viewability requires a combination of factors, including placement, format, and mobile optimization. By understanding these tips and tricks, you can unlock the secret to boosting ad viewability and ensure that your ads are seen by as many people as possible.

Eric Gilmore

Eric Gilmore is the Founder of Creative Automatic. He started the company after spending a decade in ad tech, where he saw firsthand the performance benefits of building and testing a wide range of creative variations and how time-consuming it was to make them. Prior to starting Creative Automatic, Eric was the Lead Creative Engineer at Rocket Fuel, where he specialized in building dynamic creative optimization systems that adjusted visual compositions of ad units on the fly depending on a wide range of inputs aimed to improve campaign performance. Eric graduated from the Savannah College of Art and Design with a Master of Fine Arts in Interactive Design and Game Development.

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